Mobile marketing has already exploded in USA and is growing in Canada . Similar services are widely used in Europe . By 2012 an estimated 10 trillion text messages will be sent and delivered globally.
There are over 2 billion wireless subscribers globally. In the U.S. alone, there are more than 200 million cell phone owners. This device is quickly becoming the medium for establishing new relationships between businesses and their customers.
Studies show that 94% of all text messages are read and that more than 80% of cell phone users carry their phone with them all the time.
Mobile Marketing is projected to be the fastest-growing segment of any multi-channel marketing strategy.
According to the Mobile Marketing Association, mobile marketing "...is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to...customers".